Virtual Reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
Virtual reality has been tied to gaming for a while, but as the technology progresses, more and more uses are surfacing. Virtual reality is being used in many industries in various capacities, very often involving job training or new ways of introducing an audience to a concept or experience.
Virtual reality VR experiences are taking on many shapes. DODO case, which makes Google Cardboard pop-up viewers, will customize viewers with logos and the like for companies. Virtual reality Digital marketing agencies are also exploring how they might couple VR and brands.
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